Folds Potato Chip Branding 

I was approached by a chip maker with a new concept for the tradition potato chip. Folds is a potato chip bag contains arguably the best kinds of chips, folded ones. The solution ended up emphasizing the fold with a custom folded typemark and mascot for the brand. 

Grace Song 


Is a Communication Designer and Illustrator

Her clients have included Google Creative Lab, Adidas, MIT Technology Review. She sees design as a method for storytelling and believes better designed worlds create more clarity and connection.

Currently 


She is designing for the DUMBO Improvement District

Brooklyn NYC


Contact 


email 
résumé upon request