PetBush “Grow Your Own or Don’t” Kit 

A Chia Pet Kit used to represent female body hair, in a society that shames it.  

This piece was on show at the sounds about riso show in 2022 
Print PublicationBrandingCopy WritingData VisualizationCritical Spectulative  


For one week, I kept track of everything I consumed from the obvious to less apparent like  food -  gas -  paper used - beauty products used. The latter of the items lead to the idea of exploring our societies beauty ideals and gender norms.

I began researching the beliefs tied to women's body hair and the inherent taboo-ness. This gave birth to the PetBush Kit "A grow your own homemade/grown Chia Pet." By using the metaphor of a garden and plant growth, I framed female body hair in the same light, something that is natural and not to be shamed, but to be nurtured. The data and research reveal the pressure that most woman are under and costs that it takes to achieve these ideals.

The kit does not instruct anyone what to do with their bodies, except what is comfortable. In a society where it is common for someone else's idea of femininity or beauty to be placed on women, The Pet Bush was made to allow ownership and comfort of ones own body.


Grace Song 


Is a Communication Designer and Illustrator

Her clients have included Google Creative Lab, Adidas, MIT Technology Review. She sees design as a method for storytelling and believes better designed worlds create more clarity and connection.

Currently 


She is designing for the DUMBO Improvement District

Brooklyn NYC


Contact 


email 
résumé upon request